Shortly after launching our company I was designing a floor decal and had an empty space that needed something...so I did what most people would and put a hashtag there - #goodfoodforeveryone : )
The hashtag didn't mean anything to our team at the time, but we thought it sounded cool.
A week or so after we were having a taste fair at a partner's location where a portion of the proceeds were going to a local organization. At the last minute I had a change of heart and decided to contribute 100% of the proceeds, which is not typically what a new company does, but it felt good and most importantly it felt right (it was benefitting puppies, so that had something to do with it too!).
After leaving the benefit our team agreed, that it felt good to use our food to benefit others.
A week later we were at another taste fair and a customer came to thank me for making gluten-free lasagna and told me that she had not had lasagna in a very long time. At first I thought "wow, this lady really likes lasagna", but then it clicked - most restaurants probably don't offer gluten-free lasagna because you typically don't make one serving at a time.
Then I considered that maybe lasagna had very special meaning for this person, like tomatillos remind me of helping my mom make salsa as a kid, and it made me feel good that we were able to provide that special thing for her.
Then it clicked for me.
Everyone deserves good food, like lasagna for someone that hasn't been able to eat it because they follow a gluten-free diet.
Good food can serve everyone, whether it's making it easier to eat better or by using our food to provide resources to those in need.
That is how #GOODFOODFOREVERYONE was born and our whole team would like to THANK YOU for helping us impact our community through your support of our business.